Lions Rampant seeks to become the most prominent luxury sporting brand in the UK. Founded in 2007 by Richard Hurtley, the LRS brand has grown organically with an ever-expanding, dedicated and devoted team of supporters both commercially and socially.

'Gym culture' was the driving force behind the LRS brand. The changing pace of clothing styles, social behaviors and cultures provided the ideal platform for a new fashion discovery. Gym 'clothing' was being worn out of context; in the university hall, the shopping centre, on a fun night out. Richard saw the potential to develop a more fashion-focused alternative - built around traditional sports and heritage - a unique British Sporting alternative.

From brand conception, Lions Rampant has been devoted to British Sportsmanship. The brand ethos is dedicated to providing a clothing range that memorable, proud and punchy; with heritage and purpose. The LRS trademark stripes are designed with pride, represent competitiveness, and indicate style - a new journey has begun. Join us.

British Pride, Sporting Heritage.